Privacy Policy

INTRODUCTION

This Privacy Policy explains how BrandGap.AI Limited collects, uses, stores, discloses, and otherwise processes personal data when you use BrandGap.AI websites, applications, reports, billing flows, contact forms, feedback forms, and related services. It also explains your privacy rights and how to contact us.

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, you should not use our website and the Services or otherwise provide us with your personal data. By using and/or accessing our website and the Services or otherwise providing us with your personal data, you acknowledge that you have read and understood this Privacy Policy. Your use of our websites and the Services is also governed by our Terms of Service.

This Privacy Policy is effective as of the date first set forth above. We may update this Privacy Policy from time to time. If we make changes, we will post the updated Privacy Policy on this page or another page that links to this page and change the date at the top of this webpage. We encourage you to look for updates and changes to this Privacy Policy by checking this date when you access our website. We will notify you of any modifications to this Privacy Policy that might materially affect the way we use or disclose your personal data prior to the change becoming effective by means of a message on this website, unless another type of notice is required by the applicable law. Your continued use of the website and our Services after we have posted changes to this Privacy Policy or notified you, if applicable, is deemed to be your acceptance of those changes.

KEY DEFINITIONS

"Affiliates" means entities in our group who are listed in this Privacy Policy (please read the Affiliates section).

"European Data Protection Law" means the General Data Protection Regulation (EU) 2016/679 (GDPR) and applicable national legislation implementing the GDPR and, if applicable, the UK data Protection Act 2018 and the UK GDPR.

"Privacy Policy" refers to this Privacy Policy.

"BrandGap.AI", "we", "us" and "our" refer to BrandGap.AI Limited, a company registered in England and Wales with company number 17245150 and registered address at 124 City Road, London EC1V 2NX.

"Services" means the BrandGap.AI website, authenticated application, analysis reports, Distinctiveness Check, Strategy Chat, billing flows, contact forms, feedback forms, share links, and related services.

"You" and "your" refers to the individual to whom personal data covered by this Privacy Policy relates.

INFORMATION WE COLLECT

Some of our website's functionality can be used without providing any personal data, though for using some features of the Services, personal data is required. We process three broad categories of personal data:

1. Information provided directly by you;

2. Information received from third parties; and

3. Information collected automatically.

Information Provided Directly by You

Account and authentication information. If you create an account or sign in, Clerk manages authentication and BrandGap.AI mirrors account details needed to operate the Services, such as user ID, email address, display name, first name, last name, account status, plan, and billing identifiers. The exact authentication data available to BrandGap.AI depends on the Clerk configuration and the sign-in method used.

Communication with BrandGap.AI.

We collect personal data that you voluntarily give us when you contact us with inquiries (including by filling out relevant forms on our websites), contact our customer support regarding a problem you are experiencing with the Services or otherwise contact us regarding the website or the Services.

Transactions.

Payment details are entered into Stripe Checkout or Stripe Billing Portal. BrandGap.AI does not store full payment-card numbers. BrandGap.AI stores billing metadata needed to provide access and support billing, including Stripe customer IDs, checkout session IDs, subscription IDs, invoice IDs, payment intent IDs, charge IDs, receipt URLs, refund status, plan, billing type, currency, amounts, payment status, and entitlement usage.

Additional Payment Information.

You may choose to provide additional information such as your VAT, additional billing address or name of the entity that you represent.

Identity Verification.

For cancellation, refund, billing, and support requests, we may process the request details you submit and the relevant account and Stripe billing identifiers needed to verify the request and process it.

Feedback.

Feedback. We may collect product feedback about reports and the Services, including rating, role, company type, country, industry, benefits, and suggested improvements. If you want to update or delete feedback you provided, contact us at https://brandgap.ai/contact or help@brandgap.ai

Information Received From Third Parties and Public Sources

We may receive account, billing, and operational information from service providers such as Clerk and Stripe. We may also collect or receive publicly available brand information, website content, and brand metadata from public sources and trusted third-party data providers where required to deliver and improve the Services.

Information Collected Automatically

Like many other commercial websites, we use certain technologies, such as tools for collecting usage data, cookies, web beacons, pixels, and similar technologies, to automatically collect information that may contain personal data as you navigate our websites or use our Services or interact with communications we send to you, subject to your consent where required by applicable laws.

Device and Usage Data.

When users come to our websites, we may track, collect, and aggregate information indicating, among other things, which pages of our websites were visited, the order in which they were visited, when they were visited, and which hyperlinks were clicked. We also collect information from the URLs from which you linked to our websites. Collecting such information may involve logging the IP address, operating system and browser software used by each user of the websites. We may be able to determine from an IP address a user's Internet Service Provider and the geographic location of his or her point of connectivity.

Third-Party Widgets.

The public website may link to external websites or services, including LinkedIn. The current platform does not include embedded Facebook, Instagram, LinkedIn, or other social-media widgets that set widget cookies through the BrandGap.AI application.

Cookies and Similar Technologies.

The Services use cookies and local browser storage that are necessary or useful for authentication, security, workspace selection, session continuity, team invite flows, and product operation. This includes Clerk authentication/session cookies, the BrandGap.AI workspace-selection cookie, sessionStorage for first-party event session IDs, and localStorage for pending team-invite state.

You can adjust your browser settings to refuse cookies, though this may affect site performance.

The following links explain how to access cookie settings in various browsers:

Cookie settings in Firefox

Cookie settings in Internet Explorer

Cookie settings in Microsoft Edge

Cookie settings in Google Chrome

Cookie settings in Safari (Mac)

Cookie settings in Safari (iOS)

Cookie settings in Android / Chrome

No Google Analytics integration is currently implemented. The current platform uses first-party product events, API route timing, provider usage metrics, and Sentry error monitoring for analytics, support, security, debugging, and service improvement.

We and our partners may use other cookies and similar technologies to gather information about the use of our websites and the Services, and for other business purposes as disclosed in our 'Cookie' section in this Privacy Policy.

HOW WE USE YOUR INFORMATION

We use the personal data we collect, described above, as follows:

To provide the Services and related support, process transactions, manage your user account and respond to your requests. This is necessary to perform the contract we are about to enter into or have entered into with you.

Authorised BrandGap.AI personnel may access analysis inputs, generated reports, AI outputs, support correspondence, account records, and related account activity where reasonably necessary to provide the Services, respond to support requests, troubleshoot technical issues, investigate customer queries, maintain security, prevent misuse, administer accounts, or comply with legal obligations. Access is limited to personnel with a legitimate business need.

To the extent permitted by applicable law, and for certain legitimate interests, including:

If we have not entered into a contract with you, to operate and administer our websites, to provide you with content you access and request (e.g., to download content from our websites), and to respond to your requests for our Services (including sharing your personal data with our resellers as necessary to respond to your request for the Services in an efficient manner and facilitate the sale of our Services, as described in the 'How We Share Your Personal Data' section below);

To manage our relationship with you, which includes sending administrative information to you, for example, information regarding the website and changes to our terms, conditions, and policies, information on our own products and services that may be of interest to you and responding to your requests or communicating with you;

To analyze your preferences, interests and behavior (such as your usage of and interactions with our websites and Services) to identify insights, trends and correlations. This enables us to improve your experience with our Services by providing you with more relevant content and service offerings and helps us improve our Services (including our Service's functionality, product features, and user-friendliness) and develop new products and services.

For other internal business purposes, such as data analysis, benchmarking, audits, conducting research, analysis, studies or surveys and identifying usage trends. To prevent fraud or criminal activities, misuse of our products or services and ensure the security of our IT systems, architecture and networks;

To (a) comply with legal obligations and legal process; (b) respond to requests from public and government authorities, including public and government authorities outside your country of residence; (c) enforce our Terms of Service; (d) protect our operations; (e) protect our rights, privacy, safety of property, and/or that of you or others; and (f) allow us to pursue available remedies or limit the damages that we may sustain.

If you ask us to delete your data or to be removed from our marketing lists and we are required to fulfill your request, to keep basic data to identify you and prevent further unwanted processing.

For marketing and advertising, including sending you updates and information about our new products and services, upcoming events or other promotions or news, including by email or push notification, as permitted by law.

Where required by law we will only send you marketing information if you consent to us doing so at the time you provide us your personal data. Otherwise it is in our legitimate business interests to send such information. You may opt-out of our marketing communications as described in the "Opt-out of marketing communications" section below.

Where we engage with advertising partners, including third party advertising companies and social media companies, to display ads around the web. These companies may use cookies and similar technologies to collect information (including the automatically-collected data described above) about your interactions over time across our Services, our communications, and other online services, and use that information to serve online ads that they think will interest you. Where required by law we will undertake such advertising activities on the basis of your consent, otherwise it is in our legitimate business interests to undertake such activities. Please refer to our Cookie Policy. for more information.

HOW WE DISCLOSE YOUR PERSONAL DATA

BrandGap.AI will not sell, rent, lease or otherwise provide your personal data to others, except in order to provide you with the products and services you request and as further described below, or with your permission or as required by applicable law.

Service Providers.

We may engage other companies and people to perform tasks on our behalf - meaning they are helping us provide our Services. In particular, we use third party providers of payment processing, fraud prevention, and risk assessment, hosting and other information technology services, email communication and customer support services, analytics and data providers, marketing, advertising and investor relations. Following our instructions, these parties may process your personal data in the course of providing the relevant services to us.

Affiliates.

We may disclose your data to our affiliates for administrative purposes; to help provide our Services (such as providing engineering services), and related customer support or to conduct sales and marketing activities on our behalf. For example, if you request information about a company or a service from a Druul Holdings Limited company (Parent company of BrandGap.Ai), then we may pass your personal data relevant to such request onto another Druul Holdings Limited company to enable them to appropriately respond to your request.

Resellers or Distributors, Affiliates or Other Third Parties.

When you request Services from us or inquire about the Services, we may share your personal data such as name, last name and email address with our authorized resellers distributors, Affiliates and other third parties as necessary to respond to your request for our Services in an efficient manner and facilitate the sale of our Services and for those third parties' own marketing services. These third parties will process your personal data as separate data controllers/businesses and in accordance with their privacy policies. Please refer to the privacy policy of the applicable reseller for information on the reseller's privacy practices.

Social networking websites.

Where permissible according to applicable law or with your consent where required by law, we may use certain limited personal data about you, such as your email address, to hash it and to share it with social network websites, such as Facebook, Instagram, LinkedIn or Google, to generate leads, drive traffic to our websites or otherwise promote our products or Services. The social network websites with which we may share your personal data are not controlled or supervised by us. Therefore, any questions regarding how your social network websites service provider processes your personal data should be directed to such provider.

Business Transfers.

If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of all or a portion of our assets, or transition of a service to another provider, your personal data and other information may be transferred to a successor or affiliate as part of that transaction.

Legal Requirements.

We may share your personal data so that we can comply with a legal obligation to which we are subject, protect and defend the rights or property of BrandGap.AI, act in urgent circumstances to protect your personal safety or that of the public, or protect BrandGap.AI against legal liability. For example, where we are obliged to share your personal data with regulatory bodies which govern our work and services; government departments such as law enforcement, courts orders; financial institutions; external auditors; etc.

DATA RETENTION

We retain your personal data for as long as reasonably necessary to provide the Services and fulfil the transactions you have requested, complying with our legal obligations or for other legitimate business purposes, such as maintaining business and financial records, resolving disputes, maintaining security, detecting and preventing fraud and abuse, and enforcing our agreements. After the applicable retention period has elapsed, your personal data will be anonymized or deleted.

HOW WE PROTECT YOUR PERSONAL DATA

We have implemented physical, technical, and administrative security measures designed to protect the confidentiality of personal data we process. The Internet, however, cannot be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any personal data you provide to us. It is your responsibility to protect the security of your login information.

If you know or suspect that your personal data has been lost, stolen, misappropriated, or otherwise compromised, or if you suspect unauthorized use of your BrandGap.AI account, please contact us immediately at https://brandgap.ai/contact or help@brandgap.ai

WHERE YOUR DATA IS STORED

Your data may be processed outside the European Economic Area (EEA), in line with strict security measures. By submitting your data, you consent to this transfer and storage process.

PRIVACY RIGHTS AND CHOICES

You have rights regarding your personal data, including:

Requesting access to the data we hold about you.

Asking us not to use your data for marketing purposes.

Updating or correcting your personal details.

To exercise these rights, contact us at https://brandgap.ai/contact or help@brandgap.ai

Online tracking opt-out. You can opt out of third-party cookies as described in our Cookie section.

Limits on your privacy rights and choices.

In some instances, your choices may be limited, such as where fulfilling your request would impair the rights of others, our ability to provide a service you have requested, or our ability to comply with our legal obligations and enforce our legal rights. If you are not satisfied with how we address your request, you may submit a complaint by contacting us via the 'contact us' form. Depending on where you reside, you may have the right to complain to a data protection regulator where you live or work, or where you feel a violation has occurred.

CHILDREN

Our Services are not directed to children who are under the age of 16. We do not knowingly collect personal data from children under the age of 16. If you have reason to believe that a child under the age of 16 has provided personal data to us through the Services, please contact us at https://brandgap.ai/contact or help@brandgap.ai so we can review and delete it where appropriate..

CONTACT INFORMATION

BrandGap.AI Limited is responsible for processing personal data under this Privacy Policy. If you have questions or concerns about this Privacy Policy, our use of personal data, or your privacy rights, contact us at https://brandgap.ai/contact or help@brandgap.ai

Thank you for trusting BrandGap.AI with your information.