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Your brand gapX:64 · Y:71
Competitive Brand Analysis, calibrated against 1,000+ analyzed brands

Analyze your competitors. Find your
advantage.

Claim the market position only your brand can own.

Analyze competitors, uncover market opportunities, and identify the strategic position that separates your brand from the competition. All in under three minutes.

~3-minute reportUp to 6 competitorsFrom $199, no subscription
Find Your Brand Gap →
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Sample report · FinTech Payment Solutions · 6 competitors
Sample BrandGap.AI report
Scroll through a sample report

From market reality to winning strategy, in one report.

Critical insight at every stage of branding

DISCOVERYSTRATEGYDESIGNVALIDATION
Who it's for

The brand intelligence platform built by brand experts.

For the people who carry the risk of a positioning call: researchers, consultants, strategists, creatives, brand leaders, founders. It digests your brief, reads your competitors' public signals through frontier AI, and calibrates everything against thousands of analyzed brands. The decision stays yours. Now it's evidenced.

ICP 01 / 07

Researchers

The full competitor landscape, structured, in minutes. Standalone audit or exportable maps and models for your quant and qual. Built for discovery, validation, tracking.

Download your sample report
"It compressed my discovery from days to minutes, exports fit my deliverables perfectly, and the distinctiveness checker finishes every brand audit confidently now."Research & Insight Director, Freelance
Sample BrandGap.AI report
ICP 02 / 07

Brand Consultants

Walk into the first meeting already knowing the market better than the client. Week one of discovery, done in three minutes, so the engagement starts at strategy.

Download your sample report
"Competitive mapping that once consumed a week now takes minutes, giving us evidence-backed perspectives before client meetings and stronger strategic conversations immediately."Senior Consultant, Global Tech + Services Company
Sample BrandGap.AI report
ICP 03 / 07

Brand Strategists

You can't define ownable space until you know what everyone else is claiming. See what every competitor leads with, visually and tonally, before you position.

Download your sample report
"Seeing competitor positioning visually and tonally helps define ownable territory, strengthens my briefs, supports objective recommendations, and gives clients clear evidence always."Head of Brand Strategy, Creative Studios, US & UK
Sample BrandGap.AI report
ICP 04 / 07

Creatives

Know which ideas are already taken before you spend any time on them. Every palette, imagery pattern and tonal weight in your market, mapped. Less screenshotting, more making.

Download your sample report
"It shows where visual clichés already exist before we begin, replacing endless reference gathering with stronger concepts and more original creative work."Founder & Executive Creative Director, US & UK
Sample BrandGap.AI report
ICP 05 / 07

Brand Leaders

Every brand decision gets challenged. This is your evidence layer: a current, credible market read for briefings, business cases and agency briefs. No research cycle required.

Download your sample report
"I get credible market evidence instantly for meetings and agency briefs, removing research delays and strengthening every brand decision with confidence daily."Head of Brand, Global Software Business
Sample BrandGap.AI report
ICP 06 / 07

Founders

The most expensive branding mistake is looking like everyone else, and you find out after the money's spent. See the market first. Get the gap, the brief, the visual direction.

Download your sample report
"We found our positioning gap before branding spend, avoided sounding like competitors, and gave our designer a clear strategic direction immediately instead."Co-Founder, AI-Native Tech Co.
Sample BrandGap.AI report
ICP 07 / 07

Growth-Stage Leaders

From Series A up, investors want proof you understand your market's structure. This is that proof: a precise gap and rationale you can drop into the deck and defend.

Download your sample report
"It gives us clear positioning evidence investors expect, making our deck stronger, easier to defend, and far more credible during fundraising conversations."CEO, Martech SaaS
Sample BrandGap.AI report
What you get

Here's where we win. Twelve answers. One scroll.

Every BrandGap.AI report is structured to take you from competitive analysis to a defensible brand strategy in a single scroll. Here's exactly what's inside.

01
of 12 report sections
Plus more

Additional benefits and features you can access

01Interactive

Distinctiveness check

Score any tagline or asset against your mapped competitors: 0 to 100, sub-scores, and what to change next. Catch sameness before the market does.

02AI Chat

Strategy chat

Interrogate your report. What-ifs, comparisons, pressure-tests. An AI with full context of your market, inside the report.

03Exports

Exports

PDF, slices, or a shareable link. No account needed to view.

How it works

URLs in. Strategy out.
Four steps, three minutes.

01

Brief it.

Industry, market, up to six competitor URLs, your audience and brand truths. The last manual research you'll do.

BrandGap.AI new brand analysis interface
02

It reads the market.

Every competitor's public presence, analyzed alongside your brief and calibrated against thousands of analyzed brands.

BrandGap.AI analyzing competition progress
03

Explore the intelligence.

Interactive maps, radars, wheels. Drag, compare, pressure-test.

BrandGap.AI interactive positioning map
04

Get your brief.

Your gap, your positioning, your direction. Downloadable, shareable, buildable.

BrandGap.AI brand brief with ownable position and color territory
Trusted by brand experts globally
“First use, it helped us win a new client. One for one. It’s now in every pitch and every brand project we run.”
CECEOBranding Agency, UK
The substrate - the data layer everything else is built on

Comprehensive strategic market intelligence across brands, industries, and cohorts.

1,000+ brands analyzed across 30+ industries. Three full cohort reports, free to read. Customers have full access to all the others.

0
Brands analyzed
0
Industries
0
Free cohort reports
Browse all cohorts →
Cohorts = groupings by shared characteristics (audience leaning, product, service etc.)
Pricing

Pay for one report or sixty a year.

Every plan ends the same way: a market map, a strategic brief, and a position only your brand can own.

For 'Agency' plan enquiries wanting a demo, custom pricing or to discuss white-labelling, get in touch HERE.

Prices shown exclude VAT and local taxes, which will be calculated and applied at checkout based on your location.

One-Time Payment

Starter

Perfect for a small competitor set and a quick test
$199
one-time payment
  • 1 × BrandGap analysis
  • 2 × competitors
  • Analysis report
  • Positioning & color maps
  • Strategic brief & recommendations
  • Distinctiveness Checker × 3 tokens
  • Shareable link
  • 3-month dashboard access
  • 3-month Cohort Library access
  • Downloadable report
  • 25% discount on first upgrade to 'Project' Plan
One-Time Payment

Project

Best for one-off projects
$499
one-time payment
  • 1 × BrandGap analysis
  • 2–6 × competitors
  • Analysis report
  • Positioning & color maps
  • Strategic brief & recommendations
  • Distinctiveness Checker × 5 tokens
  • AI Strategy chat
  • Shareable link
  • 12-month dashboard access
  • 12-month Cohort Library access
  • Downloadable report
Subscription

Agency

Best for teams and client work at scale.
$500
per month, per user (billed annually at just $6,000 per year)**
  • 60 × BrandGap analysis per year
  • 2–6 × competitors per analysis
  • Analysis reports
  • Positioning & color maps
  • Strategic brief & recommendations
  • Distinctiveness Checker × 180 tokens
  • AI Strategy chat
  • Shareable links
  • 12-month shared dashboard access
  • Collaboration - drafts & reviews
  • 12-month Cohort Library access
  • Downloadable reports
  • 'White labelled' option available (additional monthly fee)
  • Custom pricing available for larger teams
Optimal achievable cost per analysis by plan:
* Studio Plan: 6 completed analyses = cost per analysis $200
** Agency Plan: 60 completed analyses = cost per analysis $100
FAQs

Got questions? We've got answers

A competitive brand intelligence platform that maps your market and shows exactly where your brand can win. Evidence over instinct, every time.

Enter your industry, market and geography, then add 2–6 competitor URLs, your target audience and brand truths. BrandGap.AI combines public-domain data with frontier AI models to analyze every competitor automatically - colors, fonts, tone, personality, archetype and key messages - then analyzes everything against your brief to show where the market is crowded and where you can credibly, defensibly own a space.

Without one, you blend in, compete on price and spend more for less. Occupy territory competitors don't and you're easier to notice, harder to forget and tougher to replicate. Distinctiveness is 100% competitive advantage.

A full strategic picture, not just data. Competitor analysis, interactive positioning maps, archetype wheels, tone radars, white space opportunities, and a complete brand strategy recommendation covering positioning, messaging pillars, tone, color, typography and imagery direction - everything your team or agency needs to start building and owning your market.

None. Built by brand experts with decades of experience, every output is curated in the language you already speak.

No AI platform is, and any claiming otherwise should be questioned. BrandGap.AI analyzes public-domain data - what competitors actively put into the world - with frontier AI models. The result is a fast, rigorous, data-backed starting point that would take a human team weeks, shaped by people with decades of brand expertise.

Populate your brief in a few minutes; get your full report in under three. Blank page to defensible strategy, fast.

No, and that's the point. Frontier AI models are the foundation, not a bolt-on. BrandGap.AI automates analysis, makes real-time decisions and refines its outputs as it learns.

No free trial, but the Starter plan lets you run a real analysis on up to two competitors at low commitment, so you can see exactly what BrandGap.AI delivers. Upgrade to Project for a full six-competitor analysis, with 25% off when you're ready.

Starter includes 3-month Dashboard and Cohort Library access. Project, Studio and Agency all include 12-month Dashboard and Cohort Library access, starting from the day of billing.

Both suit higher-volume work or teams, with no limit on users. Each user's new analyses add to a shared team inventory, and everyone shares a team dashboard and can review any completed report. Agency members can also collaborate on new analysis set-up, reviewing and editing competitors and briefs before running.

Yes. Go to Billing, select your plan and check out for each new user. BrandGap.AI pro-rates the cost so all members renew on the same date, and the received inventory is pro-rated into the shared team pool.

Studio and Agency both auto-renew, with a reminder 30 days before the period ends and the option to cancel. Starter and Project do not auto-renew.

Each time you check an asset against your strategic brief and competitor positioning, it uses one token.

Complete the Contact form and select 'issue with analysis / my report'. The team will investigate and find a resolution. Refunds are only available if an analysis fails completely; in that case a credit for one analysis may be offered.

Separate your brand from the competition
in under three minutes.

Find my brand gap →